THE STOPPER CLOUD

STOPPER CLOUD - USAGE & COLOUR

PACKAGING

The stopper cloud is an organic element used for variety differentiation. The cloud is positioned in a way that one part

is visible on the upper facing and one part on the lower facing.

On the upper one the variety name is used and in the lower

one the wording Creme to ensure flavor differentiation.

There are two versions that are used:

Version 1: is narrower in height and is used in

conjunction with the tendril and variety name on

the facing on the front of the packaging.

Version 2: is narrower in width and is used in

conjunction with the variety name and the

product image on the side of the packaging.

Stoppers/ Disruptors are an important tool to generate

attention at the shelf and are essential especially within

a promotion driven praline market.

Stoppers/ disruptors should be placed on the

Amicelli packaging  as follows:



1.  On the front in the top right-hand corner (see illustration).

2.  On the top left-hand side of the packaging.

FORM:

Please use the disruptor formats within the specified placements.

CONTENT:

Please use “LIMITED EDITION” for time-limited formats only or “NEW” only for newly launched products.

FONT:

Please use the specified font in capital letters.

COLOUR:

Please use the defined disruptor / stopper colour.

STOPPER CLOUD - USAGE & COLOUR

COMMUNICATION

For communications within other channels, such as print

or digital media, the stopper cloud can also be used

for transporting important key messages.

CALL TO ACTIONS

For these usage cases, the Stopper Cloud should grab

attention and encourage consumers to “pause” and

take action  or anchor a message in their memory.

Therefore, the Stopper Cloud should be eye-catching

in its colour scheme and stand out from the rest.

The CTA text must be placed prominently and

legibly in the Stopper Cloud.

Moreover, the message should also be short and concise.