TENDRIL

Compared to the 2021 logo, the latest logo has now been

Revised and has been adapted to the new brand positioning.

The reduced presentation without shadows and borders

creates a more modern and appealing character.

As Amicelli is a registered trademark, it is very

important that the registered mark ® is

always communicated together with the logo.

The registered mark should therefore never

be removed from the logo.

EXCEPTION: If Amicelli is written as a word, the

registered trademark does not have to be included

LOGO POSITIONING

For communication materials on different channels

(such as key visuals or PowerPoint presentations),

we recommend using only one tendril per layout or,

if necessary, a maximum of two tendrils.

Depending on the medium used, the tendril can either be presented in a larger format or scaled down to a smaller size.

Regarding the colour of the tendril, we strongly

recommend sticking to a tone-on-tone approach

with the background colour to avoid creating a

strong contrast or making it too conspicuous.

For background colours in Amicelli Violet or

Amicelli Cream, the tendril should be a shade

derived from the respective colour (lighter or darker).

Some countries are already successfully working

on bringing our brand to life. See best practices

and get inspired for your own journey.

THE TENDRIL