TYPOGRAPHY

FONTS

PACKAGING

Three main font families are used for the Amicelli packaging.

HELVETICA & ADOBE GARAMOND PRO

are used for all communicative purposes

on the packaging front and sides.

Both fonts can be used in the regular

and bold  styles as well as in capital letters to create

visual hierarchy and ensure a modern appearance.

HELVETICA NEUE PRO

On the back we use ‘Helvetica Neue Pro’ in the

condensed version to save as much space as possible.

For better structuring and hierarchy, the regular

and bold font styles can be used here.

FONTS

COMMUNICATION & ALL OTHER CHANNELS

INTER

Inter is the newly defined font for Amicelli, which

is used in general correspondence and for all

communication outside of packaging.

The ‘Inter’-font should be used in PowerPoint

presentations, work reports, internal

documents and all other documents for Amicelli.

The font can be used in different styles (pls. see right)

and in capital letters to establish visual hierarchy and

ensure a modern look.

SITKA BANNER

As the 'Inter' font is a modern and cleaner typeface, a complementary font was introduced for Amicelli’s

communication to add a more emotional touch

while maintaining the brand essence.

This font, “Sitka Banner”, is available in both regular and

semi-bold weights and must always be used in italics.

It should be reserved for emphasizing individual words

(e.g. on key visuals or banners) or short phrases, such as

claims or headlines, particularly on platforms like social media.

ACESS TO THE FONTS

Both fonts have already been installed on every

computer within the Ritter Sport network and can

therefore be used by all employees in all office

programs without any licenses.

If you might not have access yet, the font can also be downloaded from DAM: https://a5.adstream.com/thelibrary/#/collections/6

69f78184cedfd00017b46fe?size=1000

Or the INTER font can also be downloaded from

Google Fonts:

https://fonts.google.com/specimen/Inter

SIZES & SPACING

When choosing the font size, always pay attention

to legibility in relation to the dimensions

of the asset/document.

We recommend that official documents or assets

should not be smaller than font size 9.

Letter spacing should generally be kept ‘normal’, only

in exceptional cases, such as when something needs

to be emphasized, can the spacing be adjusted.

USAGE EXAMPLES

PACKAGING

Helvetica

Adobe Garamond Pro

Helvetica Neue Pro Condensed

KEY VISUALS

Inter – SemiBold

Inter - Light

SOCIAL MEDIA / DIGITAL BANNER

Sitka Banner - Italic

Inter - SemiBold

Inter - Light

FONTS COLOURS

GENERAL

COLOURS

The typography colour should always be

contrasting to the colours of the medium’s background.

On darker background colours, the font

colour white should be used.

While on lighter backgrounds the typography

colour should be in Amicelli Brown. 

HIGHLIGHTS

If something needs to be highlighted specifically,

Amicelli Cream or Amicelli Violet can also be

used, but should still stand out from the

background to create a contrast.

For even more emphasis or to draw attention to

something specific, individual words or messages

can also be written in bold or in other font styles

such as light.

In addition, different font sizes, font cuts,

or different spacing can also be combined

to emphasize a message.

FONTS POSITIONING

COMMUNICATION

There are two options for positioning the message

(e.g. headline or claim):

Option 1: Center top - Amicelli logo is then placed center bottom

Option 2: Center bottom - Amicelli logo is then placed center top

A minimum distance to the horizontal edge, whether

at the top or bottom, should always be maintained.

This minimum distance to the lower or upper edge should be 20mm in portrait format and 15mm in landscape format.

For alignment and precise positioning of the message,

use the vertical line as a guide.

Text should always be placed straight in the layout and should never cover important elements or critical parts of an image.

When choosing a font size, always ensure that it is easy to read and select it according to the medium and intended use.



PROTECTION ZONES:

Messages (e.g. headline or claim) have defined protection

zones in all directions.

The minimum distance to the horizontal edges is

20mm in portrait format and 15mm in landscape format.

The minimum distance to the vertical edges is

20mm in portrait format and 40mm in landscape format.